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Optimal Pursuits

Resource Library

Learn about Branding, Copywriting, Graphic Design, User Experience, Search Engine Optimization and Behavior Analytics
User Experience

Stop Frustrating Your Visitors With A Bad User Experience

User experience or the input of the end user matter the most with your website. If your website is not resulting in clicks and conversions…
Tony Mykhaylovsky
Tony MykhaylovskyDecember 4, 2018
Search Engine Optimization

Help Clients Find You In Google Search Results

Search engine optimization is an effort to make popular search engines (Google, Bing, Yahoo, etc,.) rank your website page with a particular search query. A…
Tony Mykhaylovsky
Tony MykhaylovskyNovember 27, 2018
Copywriting

Copywriting Influences Visitor Buying Behavior

Copywriting is the art of writing content to influence user behavior. It's especially important to write focused content on a website that is attempting to…
Tony Mykhaylovsky
Tony MykhaylovskyNovember 20, 2018
User Behavior Analytics

Use Analytics To Guide Content Strategy

User behavior analytics is a process of tracking visitor behavior on a website. There are analytics programs that collect visitor data and allow visibility into…
Tony Mykhaylovsky
Tony MykhaylovskyNovember 13, 2018
Graphic Design

Website Design Influences Visitor Impression

Graphic design is the process of visual communication and problem-solving using one or more of typography, photography, and illustration. The responsibility of a website graphic…
Tony Mykhaylovsky
Tony MykhaylovskyNovember 6, 2018
Branding

Branding Builds and Increases Visitor Trust

Branding is a way to tell your customers or audience who you are, what you can offer and why your business exists and matters. This…
Tony Mykhaylovsky
Tony MykhaylovskyOctober 30, 2018

Tony
Mykhaylovsky

Hi! Besides being obsessed with delivering websites that actually convert visitors into clients, I enjoy working out, playing tennis, and brushing up on the latest Udemy courses. The learning never stops.

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Company Profile

Optimal Pursuits
P: (224) 326-0206

Our Mission

Beyond learning about your business and building your website with best practices in mind for future maintainability, we plan on being proactive with suggestions and implementations to increase revenue.

Let us manage your website conversion strategy so that you can focus on your CORE business.

Cities We Service

  • Kenosha, Wisconsin

Tell Us About Your Project

© 2021 Optimal Pursuits.

  • Portfolio
  • Pricing
  • Resources
    • Website Audit
    • Blog
    • Conversion Questionnaire
  • About
    • Company Values
    • Leadership Team
    • Social Media
    • Conferences
    • Roadmap
  • Schedule Call
  • Portfolio
  • Pricing
  • Resources
    • Website Audit
    • Blog
    • Conversion Questionnaire
  • About
    • Company Values
    • Leadership Team
    • Social Media
    • Conferences
    • Roadmap
  • Schedule Call

© 2019 Optimal Pursuits