Copywriting Archives - Optimal Pursuits

How well do you know your company's values and mission?*
- I can list the company's values and mission
- I need to work on my branding message
Write down your company mission*
Would you like us to send you recommendations on how to build a brand message?*
- Yes
- No

How well do you know your target audience?*
- I can describe top 3 qualities of our target audience
- We work with everyone!
List 3 qualities of your target audience*

Age, location, gender, income level, education level, marital or family status, occupation, ethnic background, etc,.
It's difficult to market to everyone. Would you like us to send you recommendations on how to build your target audience profile?*
- Yes
- No

Does your company have a branding style guide which includes your logo, color palette, font/typography selection, etc,.?*
- Yes
- No
Would you like us to audit your home page in accordance with your branding style guide?*
- Yes
- No
Would you like us to send you an introduction on how to build a branding style guide and its benefits?*
- Yes
- No

Are your visitors able to quickly scan your website for information?*
- Yes
- No
Would you like for us to audit your home page layout for readability and provide recommendations that will optimize conversions?*
- Yes
- No
Would you like for us to send you an introduction on how to build an effective page layout?*
- Yes
- No

How well is your content supported by statistics and reputable sources?*
- Our content is supported by trusted sources that influence trust
- We write very little content and/or we do not reference online resources
Is your content influencing your visitors to contact you or invest in your service/product?*
- Yes
- No
Would you like us to send you guidelines on how to write sales copy to influence your visitors?*
- Yes
- No

Does your website content outline the benefits of your services instead of only discussing features?*
- Yes
- No
Would you like us to review your main product/service content and recommend a suggestion on how to improve conversions?*
- Yes
- No
Would you like for us to provide an example on how to outline benefits of a product/service in order to increase conversions?*
- Yes
- No

Do your website visual elements support and supplement the content of any particular page?*
- Yes
- No
Would you like us to audit your home page design and provide 1 recommendation on how to match visual elements with your content?*
- Yes
- No
Would you like us to send you resources on how to match visual elements (i.e. photos, vectors, etc,.) with your main page and blog content?*
- Yes
- No

Is your website mobile responsive?*
- Yes
- No
Would you like us to audit your home page mobile responsiveness and recommend 1 suggestion to improve mobile conversions?*
- Yes
- No
Would you like us to send you a mobile responsiveness checklist?*
- Yes
- No

Does your website guide a visitor to take an action that aligns with your goal?*
- Yes
- No
Would you like us to audit your home page calls-to-action and recommend 1 suggestion to improve conversions?*
- Yes
- No
Would you like us to send you examples of calls-to-action in your industry?*
- Yes
- No

Do you respond to visitor feedback and make layout changes to improve user experience?*
- Yes
- No
Would you like us to send you a checklist on how to update website content based on user feedback to increase conversions?*
- Yes
- No
Would you like us to send you a checklist on how to collect user feedback?*
- Yes
- No

Do you write keyword-rich article content that rank your page at the top of Google Search Results?*
- Yes
- No
Would you like for us to audit your top 3 pages and recommend how to write content that will rank you on Google for a particular keyword/service?*
- Yes
- No
Would you like for us to send you a checklist on how to write blog content that will drive organic visitors to your website?*
- Yes
- No

Do you optimize each web page title and description for Search Engine Optimization (SEO)?*
- Yes
- No
When you make a Google search, many results are returned. Notice that each result has a title (blue) and a description (grey). There is a way to control this meta data. If you do not set it effectively, Google will auto generate them. The auto generated title and description may not represent your business efficiently.
Would you like for us to audit your home page title and description and provide a recommendation?*
- Yes
- No
Would you like us to send you steps on how to optimize your web page title and description?*
- Yes
- No

How often do you publish blog content that can educate and influence your target audience to buy your product/service?*
- Never
- Once a month
- Once a week
- More often than once a week
Would you like us to send you a strategy on how to publish content for your business industry?*
- Yes
- No
Would you like us to audit your top 3 blog articles and provide a recommendation to improve conversions?*
- Yes
- No

Do you have Google Analytics set up and configured?*
- Yes
- No
Do you review analytics weekly/monthly and have an action plan on how to utilize the insights?*
- Yes
- No
Would you like us to send you benefits of having analytics configured and how to use analytics to increase website lead generation?*
- Yes
- No

Email*

Based on your answers, we will send you the promised list of strategies on various topics relating to website conversions. Thank you for participating in the questionnaire.

Copywriting